Laura McHugh

Strategic Marketing Leader Driving Impact Across Tech, Education, and Social Good

A strategic marketing and communications leader with deep experience across global technology companies, mission-driven nonprofits, and education-focused organizations.

Known for combining a sharp editorial perspective with audience insight and data-driven strategy, I craft campaigns that drive engagement and reflect organizational values. From leading digital initiatives at Lenovo and National Geographic to advancing equity-centered storytelling at InnovateEDU, I deliver results across a range of platforms and audiences. Equally adept at executive-level coordination and grassroots content creation, I ensure every project reflects purpose, resonates with its audience, and advances the mission.

Let’s connect if you’re seeking an experienced marketing leader to elevate your brand’s communication strategy and drive measurable results.

Relevant links:

Resume | Portfolio | Writing | LinkedIn

Areas of expertise:

Integrated Marketing Leadership | Strategic Marketing | Content Strategy & Creation | Digital Marketing & Campaign Management | Communications & PR Strategy | Audience Research & Insights | SEO & UX Optimization | Video Production & Storytelling | Writing & Editing | Email Marketing | Social Media Marketing

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Writing Samples & Published Work

National Geographic (Communications, Marketing)  

• Students From Texas and New York Tackle Plastic Pollution and Answer Expert-Level Geography Questions at First-Ever National Geographic Geo Championships  (News announcement)
• Top Science and Geography Students Set Sights on Geo Championships (News announcement)
• And Then There Were 3: 3 Students and 3 Student Teams Head to Geo Championship Finals (News announcement)
• Students Use the Geo-Inquiry Process to Increase Water Access in Their Town (News announcement)

Lenovo (Digital Content, Series, Web Content) 

• Lenovo Student Homepage (Note: I developed strategy for overall direction of this page and wrote the copy as well as advised on image selections) 
• STEM education resources for students, families, & educators (Note: I developed the strategy and wrote the copy using SEO keyword research and topic analysis) 
• Everything Esports! (EDU Community post about a video series I developed)
• Ask the Recruiters! Dealing with Impostor Syndrome (EDU Community post)
• What does a career in tech look like? [Ask a Recruiter]  (EDU Community post)

InnovateEDU (Marketing, Communications, Thought Leadership)

Press Releases

• Press release: Broad Coalition Unites to Protect Universal Service Funds Amid Growing Threats to Connectivity
• Atlanta Public Schools Joins EDSAFE AI Policy Lab Network
• New Report Provides Comprehensive Insights on the State of Interoperability and Privacy Across K-12 Districts and Schools
• Leading Education & Technology Companies Commit to Ensuring AI is Safe, Accountable, Fair and Effective
• Educating All Learners Alliance Announces 2024 New Champion & Runners Up

Thought leadership

• EALA’s New Champions Retreat: Fostering Growth and Strategic Planning for Special Education Leaders
• Biden-Harris Administration Announces $28 Million in Grants to Recruit, Prepare, and Develop a Diverse Educator Workforce
• Exciting News for Improving Student Success!
• Building an On-Ramp for Early Career Data Practitioners, IT Systems Leaders, and District Personnel
• Interoperability is Finally Getting the Spotlight it Deserves

Personal blog

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Let’s connect

I’m open to digital content strategy consulting, contract opportunities, and collaborative partnerships. Feel free to reach out, and let’s explore how we can work together to achieve your goals!